[Position Filled] Head of Marketing – Major Florida Theme Park

Florida
Posted 1 year ago

We have been retained by a major Florida based Theme Park and Resort to manage their search for the above-referenced position. This key property level position will report directly to the park’s Vice President Sales and Marketing and will be a key contributor to the ongoing success of the property.

The Head of Marketing will create and deliver marketing strategies and tactics to increase awareness and drive business volume, revenue, and brand strength to ensure annual EBITDA targets are met. He or she will oversee advertising and media, event marketing, promotions, consumer insights and digital strategy and execution and relative budgets and policies. The Head of Marketing will develop and lead a professional, efficient, and effective Marketing team. The successful candidate will be responsible for formulating, developing, refining, finalizing, and implementing the annual marketing plan, budget, and calendar.

  • Minimum of 10 years of experience, with at least 2 years at management level managing a team across relevant marketing disciplines.
  • A passion and drive for marketing with the ability to motivate and engage others to meet or exceed targets.
  • Requires demonstrated ability to develop programs to accomplish key revenue objectives.
  • Strong budget management, forecasting abilities and ROI focused planning abilities.

Compensation:  SIX FIGURE PACKAGE – COMMENSURATE WITH EXPERIENCE

TO APPLY: Directly e-mail your resume to Kelly Nelson at knelson@bristolassoc.com. 

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